Networking through your computer screen may not be ideal, but online events have their advantages. Without leaving your home, you can learn new skills, stay updated on changes in business and finance professions, and meet people from all over the world.
Over the past three years, many events and conferences have started offering an online option, so you’ve likely already experienced an online networking event. But do you feel you have really connected with speakers and other attendees?
Get the most out of your next online event by doing research in advance, preparing a memorable introduction, taking advantage of every chance for connection, listening to others and staying in touch.
1. Research speakers and guests in advance
Whether you’re attending an online conference, meeting, panel or other networking event, do some research on the topics, speakers and other attendees ahead of time. Look up speakers on LinkedIn and read some of their articles or research to help inspire questions for Q&A and breakout sessions.
You could also do some light research on other attendees to determine if there is anyone you want to make a point of connecting with during the event. Maybe there’s someone you would love to collaborate with on a project or someone who would make an excellent mentor.
For online conferences, think about what you want to get out of this event. Then write down your top goals and a list of people you want to connect with, to clarify your priorities. You’ll want to plan your schedule in advance so that you don’t miss your top sessions. Make sure your camera works, your internet connection is strong, and your space is quiet and uncluttered, so you can focus on the event.
2. Prepare your online introduction
You may only have a few seconds to introduce yourself during an online networking event, so make sure it’s concise and memorable.
When describing what you do, avoid saying something vague like ‘I’m a tax specialist’. Be more specific by giving an example of how you help people in your career, such as ‘I help small businesses increase their profits by 20 percent every year’.
Prepare a one- or two-line introduction as well as a longer 30-second bio for breakout sessions or one-on-one conversations. During more intimate gatherings, try telling stories or engaging anecdotes about your work to better illustrate what you do and to allow others to relate to your experiences.
3. Listen and consider how you can help each other
One of the best ways to make a good impression is by listening. Don’t take up all the airtime. Be genuinely curious about the speakers and other attendees. Ask thoughtful, open-ended questions to learn more about their pain points and what they’re passionate about.
Listening and asking questions is also a great way to determine how you and a new connection might be able to help each other. Maybe they’re looking for someone with your skills at their company; or perhaps they are open to working with you as a mentor.
Even if there are no immediate opportunities to help each other, you never know when a connection will bear fruit in the future.
4. Take advantage of every networking opportunity
Online conferences and networking events will often have breakout rooms, chats, Q&A sessions and virtual happy hours. Take advantage of these opportunities to connect with people.
It might be tempting to passively tune in for a session with your video turned off and skip the supporting events, but these events are where the bulk of networking takes place. Challenge yourself to ask one question in the chat or during a Q&A. Participate in online breakout sessions and happy hours with energy and curiosity. Enthusiasm is contagious, and people are likely to remember you and want to keep you in their circle.
5. Connect online and stay in touch
Whenever you meet someone new during an online event, aim to immediately connect with them on LinkedIn or their preferred social media platforms. Include a brief message in your connection request to help the person remember who you are and what you talked about.
Make a point of following up with people about anything you discussed. If you happen to be in the same area as a new connection, ask them if they fancy a cuppa tea or coffee sometime. The goal is to develop meaningful connections beyond surface-level acquaintances and build a strong professional community who support one another for years to come.
